Categories: E-commerce

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a busin ...

Resource - Michael E. Gerber - June 26, 2012 - 0 comments - 0 attachments

Create better performing emails with Red C’s new Eye Tracking White Paper Manchester agency Red C have launched a brand new Eye Tracking study, “Ten Inbox Secrets”, which gives away top tricks of the trade to enhance your email mark ...

Resource - Adrian Rowe - June 05, 2012 - 2 comments - 0 attachments

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as ...

Resource - Tim Ash - May 21, 2012 - 0 comments - 0 attachments

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...

Resource - Roger Dooley - March 21, 2012 - 0 comments - 0 attachments

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date:  ...

Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments

  Web Site Usability: A Designer's Guide is a report that every person involved in Web design, commerce, or online marketing will want to have. This book is, undoubtedly, the most comprehensive data demonstrating how Web sites actually work ...

Resource - Jared Spool, Tara Scanlon, Carolyn Snyder, Terri DeAngelo - December 31, 1969 - 0 comments - 0 attachments

  Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to opt ...

Resource - Chris Goward - February 21, 2012 - 0 comments - 0 attachments

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create busi ...

Resource - Paul Adams - December 28, 2011 - 0 comments - 0 attachments

No matter how visually appealing or content packed a web site may be, if it doesn’t reach the widest possible audience, it isn’t truly successful. In Bulletproof Web Design, Third Edition , bestselling author and web designer Dan Cederholm outline ...

Resource - Dan Cederholm - December 31, 1969 - 0 comments - 0 attachments

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is ...

Resource - John Karat, Jan O. Blom, Clare-Marie Karat - December 31, 1969 - 0 comments - 0 attachments