Categories: Research Methods and Techniques

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date:  ...

Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments

This text elaborates on Eleanor Duckworth's work in teaching and learning. Duckworth and six of her colleagues describe learners (who range in age from five to adulthood) coming to connect with seven different subject matters , from politics to poetry, ...

Resource - Eleanor Duckworth - January 10, 2012 - 0 comments - 0 attachments

Every year, companies spend billions of dollars developing new products and services for the web, only to launch them to an indifferent reception, or worse. Most of these struggling products share at least one thing in common. Their teams didn't get ...

Resource - Modus Associates - December 21, 2011 - 0 comments - 0 attachments

Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more th ...

Resource - Dave Gray, Sunni Brown, James Macanufo - November 08, 2011 - 0 comments - 0 attachments

To build great mobile experiences today – and respond quickly to emerging platforms – requires an understanding who your mobile consumers are, what content they want, and where they want it. This resource will help you understand your mobile user experi ...

Resource - AnswerLab - October 26, 2011 - 0 comments - 0 attachments

User experience (UX) research in the design of technology products utilizes human-centered design (HCD) methods to summarize and explain pertinent information about end users to designers. However, UX researchers cannot effectively communicate the needs ...

Resource - Cynthia Putnam - December 31, 1969 - 0 comments - 0 attachments

A clear and focused guide to creating useful user experience documentation As web sites and applications become richer and more complex, the user experience (UX) becomes critical to their success. This indispensible and full-color book provide ...

Resource - Steve Cable, Richard Caddick - December 31, 1969 - 0 comments - 0 attachments