Categories: Psychology and Human Behavior

User Experience Design Lead Aarron Walter of MailChimp digs into psychology and case studies, blending highbrow concepts and common sense to deliver tools for making users love your website. Designing for Emotion demonstrates accessible strategies a ...

Resource - Aaron Walter - April 10, 2012 - 0 comments - 0 attachments

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...

Resource - Roger Dooley - March 21, 2012 - 0 comments - 0 attachments

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious ...

Resource - Susan Weinschenk - March 06, 2012 - 0 comments - 0 attachments

James Kelway started the Six Circles – an Experience Design Framework, as an enquiry into how different design principles can be applied to the field of digital product design. The principles studied led to the emergence of six core themes; persuasio ...

Resource - James Kelway - February 16, 2012 - 1 comment - 0 attachments

Anyone can master the fundamentals of game design - no technological expertise is necessary. The Art of Game Design: A Book of Lenses shows that the same basic principles of psychology that work for board games, card games and athletic games also ar ...

Resource - Jesse Schell - February 07, 2012 - 0 comments - 0 attachments

On the 25th anniversary of its publication, a new edition of this foundational work on human geography. In the twenty years since its original publication, Space and Place has not only established the discipline of human geography, but it has proven ...

Resource - Yi-Fu Tuan - February 06, 2012 - 0 comments - 0 attachments

This Epub version was created for Macs first, however, however, you can use http://www.magicscroll.net/ as a Chrome plugin or for Firefox https://addons.mozilla.org/en-US/firefox/addon/epubreader/ . Or you can download the PDF version here: Six ...

Resource - James Kelway - February 01, 2012 - 0 comments - 0 attachments

  Since Plato, philosophers have described the decision aking process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neurosci ...

Resource - Jonah Lehrer - December 27, 2011 - 0 comments - 0 attachments

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?  "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford ...

Resource - B.J. Fogg - December 12, 2011 - 0 comments - 0 attachments

Whether we’re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions--both big and small--have become increasingly complex due to the over ...

Resource - Barry Schwartz - December 12, 2011 - 0 comments - 0 attachments