Categories: Marketing and Brand

This book is designed to help your company view Internet marketing strategically, bring together marketing, sales and operations functions that were previously separate and siloed, and systematically capture and apply data to drive dramatic improvements ...

Resource - Catherine Juon, Catherine Buerkle, Dunrie Greiling - December 31, 1969 - 1 comment - 0 attachments

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expande ...

Resource - Jesse James Garrett - December 26, 2010 - 0 comments - 0 attachments

  Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today’s overcrowded industri ...

Resource - W. Chan Kim - February 02, 2005 - 0 comments - 0 attachments

This report will help mobile app developers and marketers better address their target consumers’ needs at every stage in the app purchase decision-making funnel, to the end of driving interest, downloads, and revenue. Publication Date:  ...

Resource - AnswerLab - October 30, 2010 - 0 comments - 0 attachments