Categories: Marketing and Brand, Charlene Li

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Groundswell: Winning in a World Transformed by Social Technologies

  Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswe ...

Resource - Charlene Li, Josh Bernoff - January 05, 2012 - 0 comments - 0 attachments

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