Categories: Marketing and Brand

Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and huma ...

Resource - Milan Guenther - March 12, 2013 - 0 comments - 0 attachments

Agency Spotter makes it easy for businesses and agencies to find one another, saving everyone time and money. Agency Spotter is reinventing the vertical marketplace for B2B services, creating a digital destination where businesses find and p ...

Resource - Brian Regienczuk, Joseph Raccuglia - November 15, 2012 - 0 comments - 0 attachments

Create better performing emails with Red C’s new Eye Tracking White Paper Manchester agency Red C have launched a brand new Eye Tracking study, “Ten Inbox Secrets”, which gives away top tricks of the trade to enhance your email mark ...

Resource - Adrian Rowe - June 05, 2012 - 2 comments - 0 attachments

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality beh ...

Resource - Rohit Bhargava - May 29, 2012 - 0 comments - 0 attachments

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...

Resource - Roger Dooley - March 21, 2012 - 0 comments - 0 attachments

BEYOND MENU BOARDS: A REVIEW OF FAST FOOD SIGNAGE TRENDS IN SYDNEY View more documents from Blueprint Concepts Visit our website: http://www.bpconcepts.com.au/content_common/pg-menu-boards-case-study.seo ...

Resource - Blueprint Concepts, www.bpconcepts.com.au - March 16, 2012 - 0 comments - 0 attachments

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date:  ...

Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments

  Implementing a Conversion Optimization approach to a lead-generation or ecommerce website can improve the business value of the website. This White Paper provides the framework for developing the business case as well as an approach to opt ...

Resource - Chris Goward - February 21, 2012 - 0 comments - 0 attachments

  Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswe ...

Resource - Charlene Li, Josh Bernoff - January 05, 2012 - 0 comments - 0 attachments

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create busi ...

Resource - Paul Adams - December 28, 2011 - 0 comments - 0 attachments