Categories: Interaction Design, Donald Norman

  Emotional Design explores the deep influence the feelings that objects evoke have on consumers—from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects being desig ...

Resource - Donald Norman - October 11, 2012 - 0 comments - 0 attachments

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. ...

Resource - Donald Norman - July 24, 2012 - 0 comments - 0 attachments