- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...
Resource - Roger Dooley - March 21, 2012 - 0 comments - 0 attachments
- 100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard ...
Resource - Susan Weinschenk - December 31, 1969 - 1 comment - 0 attachments
- How We Think
"How We Think" is John Dewey's exposition on the nature of human thinking. Illustrated through numerous everyday examples, Dewey details the varying processes by which one might engage in the critical thinking process. With the aim of making student ...
Resource - John Dewey - December 31, 2006 - 0 comments - 0 attachments
- A Whole New Mind: Why Right-Brainers Will Rule the Future
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on re ...
Resource - Daniel H. Pink - March 06, 2006 - 0 comments - 0 attachments