Learn the research on motivation, decision making, and neuroscience behind the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites.
Resource - Susan Weinschenk - January 2, 2009 - 0 Comments
This book combines science and research with practical examples to deliver a guide every designer needs. You’ll be able to design more intuitive and engaging work for print, websites, applications, and products.
Resource - Susan Weinschenk - April 24, 2011 - 1 Comments