UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story

October 13, 2009
Michael Margolis

Believe Me sheds new light on how to shift perceptions and get others to believe in what you're doing, introducing 15 storytelling axioms designed to change how you think about your work, such as "People don't really buy your product, solution, or idea, they buy the stories that are attached to it." Axioms are supported by examples and inspired quotes from recognized luminaries, including Barack Obama, Gloria Steinem, Seth Godin, Tom Peters, and Joseph Campbell.


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