UX Architect, specialized in Strategy and Design. I partner with passionate teams to envision, craft and drive to market new integrated products and services.
With more than 15 years of industry experience, I combine a strong mix of design expertise, business acumen and leadership skills; ranging from the holistic views of UX Management and Strategy down to the craft and deep understanding of Research and Design.
Through various roles and leadership positions, my experience spans both consumer and professional products, in industries such as retail, telecom, financial services and consumer electronics.
As Principal Interaction Designer at Frog I led teams through the full cycle of product design for clients such as Alcatel Lucent, Reed Business, Ahold and Nokia. Prior to Frog I founded a startup, as Managing Director I led multiple teams and steered the product from idea to market. Before that, as UX Manager at bol.com, I re-structured and managed an in-house design team (8 FTE). And as Senior Interaction Designer I worked and contracted for Blast Radius and a number of local agencies in Amsterdam.
Having dealt with a lot of different environments and complexities, I remain calm, focused, and always guide my team towards the most elegant solution.