Angela Craven is a User Experience Designer at EffectiveUI. Working from a user-centered philosophy, she helps not only design, but also guide new solutions to user experience challenges that come to the surface throughout development. Angela strives to keep the user at the forefront and understand the needs of each business, consistently placing emphasis on eliminating the issues and frustrations that people face while interacting with a business and its products.

Prior to EffectiveUI, Angela was a user experience designer at RFI Studios and a project manager at Ruder Finn. She has designed the user experience for a number of projects ranging from mobile applications to communications campaigns to content sources for companies including PepsiCo, Pfizer, Citi, Beringer Wines, L’Oreal MATRIX, Mountain Dew, Novartis AG, JVC, Weber Grills and ReadWriteThink (Verizon Thinkfinity).

Additionally, Angela is a contributor to UX Magazine and The Society of Digital Agencies Report Volume 2. 

Angela received her Bachelor of Fine Arts in Painting from Colorado State University, and studied information architecture at New York University.