Christine B. Whittemore is Chief Simplifier of Simple Marketing Now LLC, a marketing communications consultancy that helps organizations better connect with customers through social media and content marketing.

Formerly Director of In-Store Innovation for Solutia’s Wear-Dated carpet fiber, Christine has been active in the social media space since June 2006 when she launched her marketing blog, Flooring The Consumer, about the customer retail experience, marketing to women and social media marketing. It is ranked in the AdAge Marketing Power 150 Blogs and listed on AllTop.

She also writes the Simple Marketing Now Blog, a Junta42 Top 42 Content Marketing Blog and an eCairn Top 150 Social Media Marketing Blog, about marketing with social media and content.

Since 2006, Whittemore has embraced the yearly Bathroom Blogfest, when bloggers from around the globe come together to write about the importance of bathrooms in the customer experience. As chief organization & inspiration officer for the event, she ensures that the event encompasses perspectives ranging from sociology, marketing, research, psychology, environmental, customer experience, and user experience design.

Whittemore is a columnist for Floor Covering Weekly where she writes about the customer retail experience. She contributes to MarketingProfs and the Content Marketing Institute and is a frequent speaker on the topic of customer experience and marketing with social media.

Christine serves on the Columbia Business School’s Alumni Club of New York Board of Directors and is a member of the Surfaces Education Advisory Council. She earned her undergraduate degree from Smith College and her MBA from Columbia University.