UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
June 20, 2012

YMTS Digital Marketing Conference 2012


YMTS Digital Marketing Conference is Asia’s most informed meeting place for business, marketing, creative and advertising professionals targeting today’s young purse.

Discover exciting fun marketing best practices from fashion + music + technology + sports + lifestyle brands for today’s youth!

The youth market can be a difficult group to connect with and sell to, due to fragmented media landscape and young people’s keen ability to identify and reject marketing messages that lack credibility. These days, you must involve the youths further upstream in your product development and marketing process. Gather insights into reducing your average cost of marketing to youths and leverage on digital, social media and mobile marketing to extend your marketing dollar reach!

You will have the chance to benchmark with some of our confirmed great minds and practitioners as Bernard Hor, Founder & Group CEO at Youth Works Asia; Miguel Bernas, Director of Digital Marketing at Singtel Singapore; Rajan Moses, Group Director at Ogilvy Malaysia and Graham Hitchmough, Managing Director at The Brand Union, in a ground-breaking talk show format! Don’t let pass up this unique opportunity to become up to date and brew actionable insights!

Quoted: “The youth market is oxymoronic. They’re young but they have an adult mentality. Youth are not necessarily harder to reach, as they are more accessible and more connected, particularly online, than previous generations but they are “harder to find” and therefore “much more interesting to market to.”

- Craig Mapleson, Managing Director, iris Singapore.

In communicating with youth, collaboration is the name of the game.  Align systems, processes & technology with new generation’s buying sentiments. YMTS Digital Marketing Conference (20 June 2012, Kuala Lumpur) is, unquestionably, the place to find out everything about COLLABORATIVE TOOLS & PLATFORMS, ORGANIC USER GENERATED CONTENT, GROUP NETIZENS, VIRAL MARKETING, GAMING, YOUTH LOVEMARKS and THE “ME” BRAND.


Kuala Lumpur


June 20, 2012


The Center for Business Strategy and Tactics (Center for Business)



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