How will you ensure your next digital product is groundbreaking? It’s not enough to build your product right, you need to build the right product. To do this you need to get beyond “can they use it” and get to the heart of the problem your product is solving.
Research that gets into your users’ heads and supports rich customer experience is most valuable and strategic when not confined to evaluating product “usage.”
AnswerLab CEO, Amy Buckner Chowdhry, will present a LIVE webcast sharing examples of research approaches that surprise and delight by delivering experience insights beyond the scope of “could they use it?”
Attendees at this session will:
- Discover how to get into the heads of your users early in the product development process
- See real-world examples of strategic UX research that goes beyond “can they use it?”
- Learn 5 key user experience insights
As a bonus, all registrants will receive a complimentary copy of AnswerLab’s whitepaper “How to Elevate Customer Experience in Your Company: Lessons from Customer Experience Leaders.”