Capturing what users think about your Online and / or Mobile Channel by triangulating attitudinal, satisfaction and behavioural data is a powerful methodology which yields actionable insights. For Brand Owners, the quality of your customers’ experience is the key influence on whether they do business with you or your competitors. Understanding the reality of that experience is therefore critical to your success. In the 3rd of our series of thought leadership seminars we will hear case studies and examples of best practice with the opportunity to ask questions from the experts.
To learn more about how to use these techniques and the future of Web 2.0 Data Driven Insights, come along to the next UserZoom Seminar at Private Members Club “The Hospital” on Tuesday 24th January 2012, 2pm to 6pm.
Agenda 2:00pm – 2:30pm – Registration 2:30pm – 2:40pm – Chair’s Introduction 2:40pm – 3:05pm – Keynote Session: “How to capture and use your Voice of Customer and Analytics Data to Improve User Experience” – Detailing the limits of Web Analytics and how new techniques allow us to add a new layer of key information into the mix. 3:05pm – 3:30pm – Keynote Session: Big Brand Case Study: “Testing and the Importance of Feeding Analytics into UX through to the Design Process” 3:30pm – 4:00pm – Coffee Break 4:00pm – 4:25pm – Keynote Session: Overview by Industry Expert Karen Windahl Finnigan, Head of Rapid Design Visualisation & User Experience 4:25pm- 4:50pm – Analytics Surgery (Panel Discussion) Includes Keynote Speakers and Guests from Shop Direct, Cap Gemini, UserZoom and other Brands. 4:50pm – 5:00pm – Chair’s Closing Remarks 5:00pm – 6:00pm – Wine Reception & Networking
To Register: http://uxdatadriveninsights.eventbrite.com/