UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
October 24, 2013 to October 26, 2013

UXINDIA2013: International Conference on User Experience Design

ABOUT

UXINDIA 2013 

A confluence of thought leadership in design from the industry, the institution and the individual to ignite, inspire and delight communities through design-driven social change.

UXINDIA is a platform to build and sustain the implementation of design thinking for social change by bringing the three essential pillars together. Educational institutions, industries and the international alliances need to work together by bringing their expertise and by cross-pollinating to drive a much bigger cause of social change by design besides their individual businesses.

User experience design is an approach to the design of products and services that look beyond the design of the artifact itself to the experience it creates for the people who use it. Traditionally this has been the approach driven by designers and businesses in order to create delightful experiences for their customers.

UXINDIA2013 is being organized by UsabilityMatters.Org(UMO) in association with Indian Institute of Management, Bangalore as Academic Partner.

Event Site: www.ux-india.org

Insights, inspiration and innovation

With the explosion of mobility and social media, the fabric of experience design stretches beyond the conventional boundaries. Users who use it are now increasingly influencing the design of the products and services. And the behavior and psychology of these users in turn is increasingly influenced by the evolving patterns of mobile usage and social influence.

From user experience to human experience, we are seeing a critical shift in the way we all need to be thinking about consumption and communication that happens around a product and service. Mobile devices and social extensions have blurred the boundaries between personal life and professional life. More importantly businesses and organizations now have channels to understand and gain deeper insights into evolving user patterns and social influences.

This is where the role of educational institutions becomes central in bridging the gap between businesses and social communities. Gaining insight into the user behavior and psychology with changing social patterns is critical in influencing and inspiring design for having a greater chance of sustained innovation.

This three day event welcomes all interested students, start-ups and professions. They could be involved in Information, Usability, Interaction, User Experience, Program Management and Engineering. We welcome all design enthusiasts.

UXINDIA aims at bringing the three responsible players of the ecosystem, educational institutes, business and individuals interested in design onto a common platform to collaborated in driving social change.

The following will be the running theme of the three day event: LEAN+ STRATEGY

Lean UX

Lean UX is a practice of bringing the true nature of design work to light faster, with greater focus on the actual human experience being designed and less emphasis on processes and deliverable by minimizing wastage of resources and effort. This approach would be a great model for everyone interested in driving businesses and larger social cause involving collaboration.

Strategic Design Leadership in Design

The complexity of our world is increasing and in order to survive, businesses have to learn how to operate in changing, complex eco-systems. Strategic design thinking is going to be the key driver for businesses to think differently and create better, qualified ideas and directions for sustainable growth and competitive advantage. We are already experiencing businesses shift their focus from product centric to consumer/user centric view of the world.

Design Thinking

From user experience to human experience, we are seeing a critical shift in the way we all need to be thinking about consumption and communication that happens around a product and service. Mobile devices and social extensions have blurred the boundaries between personal life and professional life. More importantly businesses and organizations now have channels to understand and gain deeper insights into evolving user patterns and social influences.

UMO

UXINDIA is a part of a Usability Matters.Org. UMO has been spearheading good design for better living movement for nearly 9 years now in driving design awareness and social change through events and several programs year on year. We have had great strategic relationships with enterprises, educational institutes and international affiliates.

Programs like iInnovate and Techease are aimed at bringing industry knowledge and skills to the academics. Instill Design inspires students from various streams in thinking around UX and social change. Design RockStar beginning this year is aimed at recognizing the best design work from either an individual, an enterprise or an academic institution.

LOCATION

IIM Bangalore
Bannerghatta Road
560076 Bangalore, Karnataka
India

DATE

October 24, 2013 to October 26, 2013

ORGANIZED BY

UsabilityMatters.Org

CONTACT INFORMATION

+91-8099946699

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