UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
April 23, 2012

UX Intensive


This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Digital Service Design. Each workshop is led by Adaptive Path's team of experts. Get ready to roll up your sleeves and get to work.




Day One - Strategy

Great design reflects business strategy and vice versa. Principles of strategy may not change, but the practice is constantly evolving. Whether you're working on grand strategy for your product or want a better understanding of the forces shaping your work, this workshop dives into the design & strategy dynamic with new thinking, examples from our experience and hands-on exercises.


Day Two - Research

You need to make design research count. Valuable research collects information and turns that into knowledge and wisdom about what to do next, but it's often an activity that fails to get the necessary attention and investment. Through examples, a bit of theory and hands-on exercises we'll show you how to get the most for your money, manage your stakeholders and give your designs the concrete direction needed to deliver great experiences.


Day Three - Interaction Design

It takes more than customer insights and a solid product strategy to successfully deliver on your customer's expectations. The challenge of transforming research insight and business goals into meaningful and tangible outcomes remains as the primary goal the Interaction Designer. In this session, you'll learn to quickly move from abstract insight, to sketching, prototyping and beyond.


Day Four - Digital Service Design

Successful product and service experiences are those that have been orchestrated in a way that best considers the changing needs of people, along with the efforts of the organizations that serve them. This day brings together the essentials of modern multi-channel information architecture with the emerging practices of services design. You'll take away tools of modeling and analysis that shape smart and systemic solutions.


De Rhode Hoed
Keizersgracht 102
1015 cv Amsterdam


April 23, 2012


Adaptive Path



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