UX Intensive

Day Two - Research You need to make design research count. Valuable research collects information and turns that into knowledge and wisdom about what to do next, but it's often an activity that fails to get the necessary attention and investment. Through examples, a bit of theory and hands-on exercises we'll show you how to get the most for your money, manage your stakeholders and give your designs the concrete direction needed to deliver great experiences. Day Three - Interaction Design It takes more than customer insights and a solid product strategy to successfully deliver on your customer's expectations. The challenge of transforming research insight and business goals into meaningful and tangible outcomes remains as the primary goal the Interaction Designer. In this session, you'll learn to quickly move from abstract insight, to sketching, prototyping and beyond. Day Four - Digital Service Design Successful product and service experiences are those that have been orchestrated in a way that best considers the changing needs of people, along with the efforts of the organizations that serve them. This day brings together the essentials of modern multi-channel information architecture with the emerging practices of services design. You'll take away tools of modeling and analysis that shape smart and systemic solutions.