These days, more than ever, organizations should be obsessed with their customers. If you work with User Experience practitioners (or are one yourself), you already knew that. But thanks to organizations like Forrester and Harvard Business Review, your manager now knows it, and her manager heard about it too. So, what is the next step? How do we make sure that this mass of believers in User-Centred Design gets up-to-speed on what is required, to gain the momentum that we, and more importantly our customers, deserve?
This year's edition of The Web and Beyond, the biennial business-oriented conference by Chi Nederland, will hand you practical advice on how to get your organization obsessed with customers. Experienced presenters will share practical learnings and actionable insights you can adapt for your projects or kick-start in your organization. Case studies will highlight successful designs by showing that user value equals business value. Fellow practitioners will share their research findings, design processes, favourite tools, and evaluation methods, to help you grow the practice of user experience in your organization. Join us in Amsterdam in September and make an impact!