UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
March 25, 2014

The New Power Couple: Bringing Together UX and Analytics


The New York Chapters of the User Experience Professionals Association and the Digital Analytics Association Present: 


The New Power Couple: Bringing Together UX and Analytics

 With Michael Beasley,Author of “Practical Web Analytics for User Experience”


Date:                    Tuesday,March 25, 2014

Time:                    6pm to 8:30pm

Location:             RAPP, 437 Madison Avenue, 3rd Floor (at 49th Street), New York, NY 10022


Need to quickly understand how users move through your websites? What they’re looking for and finding? "Hard numbers" to convince stakeholders that a problem is worth solving? Web analytics can help us communicate our findings and our value to stakeholders, test the effectiveness of designs, and discover problem areas in websites and apps. 

Join us on March 25 as Michael Beasley, UX Designer at ITHAKA and author of the first-ever book on UX and Analytics, discusses how the growing use of data at every stage of the design process is transforming not only the practice of UX, but how it’s perceived in the marketplace by buyers and business leaders.

 The talk will address questions such as:


  • Why should a user experience professional learn to use web analytics? 
  • How does web analytics change how user experience works? 
  • How do UX needs differ from how web analytics specialists approach analytics? 


 The event is geared toward UX professionals with limited exposure to web analytics, and analytics professionals who want to work more successfully with their UX colleagues.



         6:00-6:30   Registration & Refreshments

         6:30-7:30   Keynote Session

         7:30-8:15   Networking & Cocktails



DAA and UXPA members $10

Non-members $20.

Students with valid student ID $5


To Register:

DAA members register here: http://www.digitalanalyticsassociation.org//calendar_day.asp?event=195&date=3/25/2014#.Uwv27s43f-J

UXPA members register here: http://nycuxpa.org/Register?eventId=861634&EventViewMode=EventDetails

 Student and non-members can register at either website.


 Exclusive Event Sponsor: RAPP






437 Madison Avenue, 3rd Floor
10022 New York, New York
United States


March 25, 2014


UXPA and DAA New York City Chapters



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