UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
March 27, 2014

Taming Taxonomy: A Practical Intro [Workshop]


Is the word “taxonomy” intimidating? You bet, but taxonomy is a crucial structural element to consider for optimal cross channel information environments. In this fun, informal, beginning/midlevel practitioner-focused workshop, Los Angeles area information architects and taxonomy nerds Alberta Soranzo and Jessica DuVerneay will present and facilitate:


  • Case Study – designed to provide an implementable, understandable roadmap to creating a user-sensitive taxonomy;
  • Tool Demo – highlighting an easy-to-use resource to get participants started creating taxonomies;
  • Guided Taxonomy Development Activity – the majority of the session will be devoted to hands-on time working with a practical framework. Small groups of participants will roll up their sleeves and try their hand at architecting a user-sensitive cross-channel taxonomy  for a fun, fictitious business;
  • Application of Taxonomy – groups will practice applying their newly-minted taxonomy to cross channel strategies and will learn how to recognize and leverage different opportunities to strengthen the business proposition.

Word to the wise: NSFW references to body parts and the F-bomb might or might not make a guest appearance.

But wait, there’s more! All workshop participants will receive a limited trial of Optimal Sort to try card sorting independently after the workshop. 

SEO and taxonomy industry leaders Mary Anne Sweeney (SEO and search maven), Mike Atherton (UXD instructor and industry veteran) and Andrew Mayfield (CEO of Optimal Workshop and ruler of IA) will be available to participants as experts-in-residence during the workshop.


Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
92101 San Diego, California
United States


March 27, 2014


The IA Summit 2014



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I've experienced this taming taxonomy talk. It was a complete waste of time.