Taking the Measure of Social Media: An Exclusive DAA New York Event
The Digital Analytics Association New York City Chapter Presents:
Taking the Measure of Social Media
With Chelsea Marti, Social Media Marketing Leader at ADP, Inc.
Date: Thursday, April 11, 2013
Time: 6pm to 8pm
Location: Fashion Institute of Technology (FIT)
Katie Murphy Auditorium
Seventh Avenue at 27th Street
New York, NY 10001
If a $10 billion global brand can maneuver nimbly and profitably across the social media landscape, then so can you! At this exclusive event, find out how ADP has emerged as a leader in the use and measurement of social media to grow its business, and why Google and LinkedIn recognized the company with best-practice case studies for its inventive use of their platforms.
Chelsea Marti, ADP’s Social Media Marketing Leader will show not only how ADP uses social media, but how analytics help ADP decide when and how to employ each social channel in campaigns and to create effective customer experiences.
The DAA New York Chapter’s ‘Analytics Leaders’ series showcases local thought leaders and emerging best practices in web, mobile and social analytics across a variety of industries. The series offers digital business leaders, analysts and marketers the opportunity to hear real-world success stories and techniques, and network with their peers in an informal environment.
• 5:30-6:15 Registration & Refreshments
• 6:15-7:20 Keynote Session
• 7:20-8:00 Networking & Cocktails
DAA member price $10. Non-members $20.
For more information and to register for the event visit http://www.digitalanalyticsassociation.org/events/event_details.asp?id=309249&group
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