Strategic Communication Masterclass: Univ. of Edinburgh Business School
May 17, 2016 to May 18, 2016
A dynamic, interactive Masterclass with filmed, simulated television interviews. Learn how to communicate strategically by crafting and honing key messages for your organisation.
Strategic Communication has emerged as a key activity for organisations as they seek to communicate effectively with their stakeholders.
Join us for an exciting 2-day Masterclass where you will explore the modern media universe and how to navigate your way round it. As well as raising your theoretical awareness of the key issues in strategic communications, the course has a strong practical focus on building skills and confidence in a range of different settings.
Together we will discuss how the media is structured, how it all fits together; the manner in which corporations interact with social media, print and broadcast and discuss the difference between ‘hot’ and ‘cold’ media.
You will find out what to do when lightning strikes an organisation by learning about a mixture of theories of crisis management, trust and legitimacy, combined with practical examples of how organisations have handled crises.
In addition to crafting and honing key messages for your organisation you will take part in a case study of an interim ‘results day’; preparing messages for the capital markets, analysts and the media.
Participants are also invited to attend a drinks reception and formal networking dinner to complete the first day of the Masterclass.
May 2015 Participant Testimonials:
“Very valuable knowledge in how to handle crisis situations and the 3 key messages involved.”
“Much food for thought! I will now approach communication with a clear and confident plan.”
“Excellent all round. Nothing but praise for this course!”
Venue Details: University of Edinburgh Business School, 29 Buccleuch Place, Edinburgh EH8 9JS, United Kingdom.
Time: 9:00 am - 5:00 pm.
Category: Classes / Courses | Professional Training | Meetup & Networking.
Artists / Speakers: Professor Chris Carter, Mr James Hogan.
Spring Offer!: GBP 895.00.