UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
March 1, 2013

Multi-Channel Analytics and Attribution



This inaugural DAA Dallas Symposium will be a half-day event filled with engaging speakers, panel discussions on a wide variety of topics as well as networking, food and fun!

The Symposium will focus on Multi-Channel Analytics and Attribution with panel discussions on Attribution and Incrementality in a Cross Channel World, Tips, Tricks and Lessons Learned in Cross Channel Analytics, Social Analytics and Attribution and Tag Management Systems and Multi-point Attribution.


Featured Speakers

  • Neil Hoyne, Global Program Manager for Attribution at Google
  • Bruce McDoniel, Director Analytics at The Richards Group

    Bruce will be covering Cross Channel Analytics including full attribution across paid, owned and earned channels, including products and messaging effects

  • Jim Sterne, Target Marketing, consultant, a 5 time published author, eMetrics Summit conference producer and Chairman of the DAA Board
  • Eric Swayne, Director of Insights at GolinHarris; Marketing Trainer, Author and Blogger
  • Alexander Muse, CEO at ShopSavvy

    Under Alexander’s leadership as CEO, ShopSavvy grew into the world’s largest mobile shopping community with more than 40 million downloads - in 2012 alone the company doubled the number of users and grew revenue by more than 400%.

  • Josh Dreller, Sr. Director, Client & Industry Solutions, Visual IQ

    Visual IQ, the world’s leading cross channel marketing intelligence software company. As a media technologist certified in Google Adwords, AdGooroo, Google Analytics, Bing Ads and other leading technologies, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the impact of digital media on client goals. He's also a long-time member of the Digital Analytics Association (DAA) Standards Committee, which develops standards and terminology to enable common ways of looking at data measurement and methodologies.

    Josh graduated from Florida State University and is a proud member of MENSA.

  • John Lovett, Senior Partner, Web Analytics Demystified

    Web Analytics Demystified is a consulting firm focused on digital measurement strategy. John is also President for the Digital Analytics Association. He has over a decade of experience analyzing and evaluating web technologies. Since joining Web Analytics Demystified in December of 2009, Mr. Lovett has declared his quest to become a change agent for web analytics by questioning the status quo of vendor measurement practices; challenging clients to fully develop their strategic vision for measurement; and driving the industry to collectively embark on advancement.

  • Ned Kumar, Marketing Principal - Web Strategist, FedEx Services

    Ned Kumar has over nineteen years of experience in customer analytics, with expertise in both online and offline channels. He currently serves as a Web Strategist and as a corporate advisor in Interactive Marketing & cross-channel analytics with FedEx Services. Throughout his career he has played a leadership role in designing data-driven customer strategies that create an exceptional customer experience and establish a competitive advantage while improving productivity. Ned is a member of various professional organizations, a Certification Board Member at the Digital Analytics Association and also an Online Tutor for the University of British Columbia’s Award of Achievement in Web Analytics Program. In his previous job as an Asst. Professor of Marketing & Management, Ned taught senior level courses in Strategy, Quantitative Analysis, and Decision Support and has numerous conference and journal publications to his credit.




The University of Texas at Dallas at Naveen Jindal School of Management
800 West Campbell Road Naveen Jindal School of Management
75080 Richardson, Texas
United States


March 1, 2013


Digital Analytics Association Dallas



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