How the Real World Inspires Design Thinking
Idean UX Summit 4: February 14, 2014. Menlo Park, CA
Powerful user experience design goes far beyond ink and paper and into real life experiences that change the way people do everyday things. To create a product or service that is functional, useful and enjoyable, companies must empathize with the emotions, motivations, priorities and circumstances of users during their daily lives.
Join us as thought leaders from IBM Design, Barclays, and Arete Research share the art of real-life design thinking to deliver the best possible user experiences.