Harnessing the Power of Effective Content with Dana Young

Our website or product's design says a lot about our personality, but the content reveals our organization’s true voice. The manner in which we present our message sets the tone for the relationships with our users and affects their attention and engagement.

But when making decisions around content, often teams struggle with:

•Integrating content strategy into the design process and fostering collaboration between content creators and designers

•Communicating content recommendations in a way that reinforces the key messages, resonates with the audience and informs the product’s design

•Delivering content in a consistent tone and style

Creating good content has always been important, but as our understanding of design has grown, it's role in the creation of products or websites has been emphasized more and more. The content you create is an inseparable part of the user's experience, just like a site's functionality, behavior and visual design.

With a deeper understanding of content strategy building blocks you can:

•Collaborate more effectively with designers, business stakeholders and subject matter experts to craft a content strategy that meets your business needs and rings true to your audience

•Create a consistent voice and personality for your site or product

•Use content strategy to help inform experience design and visual design decisions

•Deliver content and tone consistently across channels such as social media, email, web, etc.

•Integrate SEO and analytics into your content strategy to gain a better understanding of users’ behavior and harness the power of the language THEY use themselves

Come join the conversation to learn why effective content is so important.