UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
June 20, 2012

Fixing the Game: What Capitalism Can Learn from Sports


Totally free and awesome conversation: What can designers learn about business, economics, value creation, and the way that executives think? Roger Martin and Doug LeMoine will discuss (and occasionally geek-out) on economics, sports, and design as they discuss how the NFL can provide a template for bringing authenticity to business and fixing American capitalism. Designers may be interested to know that Martin's previous book, The Design of Business, compellingly describes the ways in which designer-ly ways of thinking can create competitive advance in the game of business. Did we mention that this is FREE? It is. Join us.

Visit the direct event page http://www.commonwealthclub.org/events/2012-06-19/fixing-game-what-capit...

Select the number of tickets desired at the bottom of the event page, select Add to Basket and proceed to check-out. At the check-out page there will be an opportunity to enter a coupon code. Yours is: sfformartin


Commonwealth Club
595 Market Street, 2nd Floor
94105 San Francisco, California
United States


June 20, 2012


Doug LeMoine, Managing Director, Cooper



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