UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
June 20, 2012

Fixing the Game: What Capitalism Can Learn from Design (& Sports)

ABOUT

Totally free and awesome conversation: What can designers learn about business, economics, value creation, and the way that executives think? Roger Martin and Doug LeMoine will discuss (and occasionally geek-out) on economics, sports, and design as they discuss how the NFL can provide a template for bringing authenticity to business and fixing American capitalism. Designers may be interested to know that Martin's previous book, The Design of Business, compellingly describes the ways in which designer-ly ways of thinking can create competitive advance in the game of business. Did we mention that this is FREE? It is. Join us.

LOCATION

Commonwealth Club
595 Market Street, 2nd Floor
94105 San Francisco, California
United States

DATE

June 20, 2012

ORGANIZED BY

Doug LeMoine, Managing Director, Cooper

CONTACT INFORMATION

415-267-3500

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