Eric Reiss, the celebrated author three books, including the recently published Usable Usability: Simple Steps for Making Stuff Better -- now available on Amazon. Eric is a world-renowned expert on writing for interactive media. Eric will show you how to create findable, scanable, skimable, and readable on-line content. This is the stuff that creates understanding, builds trust, and increases conversion rates.
Why writing for interactive media is different (basic observations and hard facts)
Navigation (labels, not graphics)
Shared-reference building (getting folks on the same mental page)
Descriptions (core content)
Contextual navigation (locally relevant links)
Convenience text (alt texts, pop-ups, FAQs, and instructions)
Information Architecture (from a content-provider point-of-view)
Metadata (machine-readable keywords, titles, and descriptions).
Eric Reiss has been meddling with service- and product-design projects for longer than he cares to remember. Today, he is CEO of The FatDUX Group, an international user-experience design company headquartered in Copenhagen, Denmark. Eric has also lectured on design principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design at the IE Business School in Madrid, and serves on the advisory boards of several universities and institutes in both Europe and the United States. His Web Dogma, a design philosophy that transcends both fashion and technology, has been adopted by 1000s of developers and companies around the world.