A Xerox-sponsored research project found that delighted customers are six times more likely to continue purchasing products and services than customers who were merely satisfied. Consumers who are loyal tend to purchase more products, refer friends, and are more likely to offer feedback and suggestions. They also provide marketers with higher conversion rates, require less advertising to persuade and help companies grow at a faster rate.
This conference will highlight how customer loyalty and engagement is all about attracting the right customer. With social media sites like Facebook and Twitter, companies from every industry are gaining from a new found connection with customers. Businesses are able to update their loyal customers with special discounts and offers on these social media platforms. Hear how top marketers such as Hilton Worldwide, Target Corporation, Southwest Airlines, The Coca-Cola Company, Discover Financial Services, and Expedia have launched successful customer loyalty programs while also engaging with them on social media platforms.
DateSeptember 22, 2011
Organized ByThe Association of National Advertisers
LocationCapital Hilton Federal Ballroom
1001 16th St NW
Washington , 20036