UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
May 31, 2012

CEO Tales: Ken Segall – Launch of ‘Insanely Simple – The Obsession that Drives Apple’s Success’.



The BLN are a happy bunch yet again. Want to meet the guy behind the ‘Think Different’ campaign and the guy who put the, ‘i’ in iMac? Be our guest!

Our fourth CEO Tales of the year, held in London on May 31st, 6-9.00 pm, will be graced by the fantastic Ken Segall with the launch of his shiny new book, ‘Insanely Simple: the Obsession that Drives Apple’s Success’. We’ve already had Eric Ries talk about The Lean Startup and Joel Spolksy consider the phenomenal growth of Stack Exchange this year. It’s still not too late to come to see Peldi, Founder of Balsamiq Mockups talk about customer-centric software development on April 17th either, though be quick.

Who the heck is Ken Segall?

In his own words,

“I’m a creative director who’s had more than a few adventures in technology marketing, including branding, product naming and strategy. I have a long history with Apple and NeXT — where I took a blood oath to uphold the principles of simplicity.”

In fact, Ken was the marketing Svengali bought back to Apple by Steve Jobs when he returned to the Apple fold when he was named interim CEO in 1997.

He revolutionaised Apple with his ‘Think Different’ campaignand added to the world’s vocabulary that powerful little ‘i’which stands unabashedly before thousands of Apple products.

As well as Apple, Ken has been involved in some of the most successful brands of the past 20 years including IBM, BMW and Intel. So he has done some cool stuff and knows a lot about marketing, Apple and a whole bunch of other great technology businesses. He also runs the Scoopertino blog. We think he is the kind of person that you want to hear from. We can’t wait.

The BLN CEO Tales with Ken Segall offers participants the chance to hear Ken talk about his experiences within Apple and witness the UK launch of his much anticipated book ‘Insanely Simple: the obsession that drives Apple’s success’ followed by a lively Q&A and networking.

You will receive a copy of Ken’s book ‘Insanely Simple: the obsession that drives Apple’s success’ with our compliments.




TBA London


May 31, 2012


The Business Leaders Network



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