UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
February 6, 2012

Brand Summit


As spending continues to shift from traditional to digital, the role of digital to do more of the heavy lifting becomes clearer. The bigger the brand and the higher the cost of a :30 ad for the Big Game, the more crucial the digital play becomes to deliver lasting brand impact and deeper audience engagement. This Brand Summit is designed to appeal to marketers that focus on the brand experience - about their authenticity and lifestyle credentials. It's about brands large and small that go big and go deep to create memorable consumer experiences that have relevance beyond the product efficacy. Brands that help shape how we feel about ourselves, each other, and our lives. It's not about media plan execution, it's about rich brand experiences in every digital component of your plan. At this Summit you'll dive into:

  • What branding works in different digital environments
  • How to become iconic with memorable digital branding
  • How to leverage multiple digital platforms like video, mobile, social, etc., for big branding bang

Join us in Bonita Springs, Florida, as we unlock the secrets in digital that define the world's most iconic brands.


Hyatt Regency Coconut Point Resort & Spa
5001 Coconut Road
34134 Bonita Springs, Florida
United States


February 6, 2012



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