UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
April 4, 2012

ad:tech San Francisco


For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 10 shows in 7 countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere.

ad:techad:tech is the most inspiring digital marketing forum I've found.  It's an efficient way of keeping current, networking with premier practitioners, and spawning ideas. In short it is high content, high choice, and consequently an enormously valuable regional conference.ad:tech

– Mike Amour, Chairman & CEO, Grey Global Group



As the digitization of media continually redefines the business of marketing, it is ad:tech’s mission to provide brand advertisers, agencies, portals, online publishers and technology providers an unparalleled forum – one that supports the exchange of ideas, experiences, new practices, emerging models and expert opinion.  That’s why every ad:tech conference features a balanced blend of:

Keynote speakers sharing frontline experiences and an executive level perspective
ad:techPanel discussions focusing on best practices and economic opportunities
ad:techHands-on workshops delivering immediate, take-away value

Past keynote speakers for ad:tech have included Kevin Roberts, CEO of Saatchi & Saatchi; Jack Ma, CEO of Alibaba; Chris Anderson, Editor-in-Chief of Wired Magazine; Deborah Wahl-Meyer, VP Marketing at Lexus; Fernando Madeira, CEO of Terra Latin America; Shawn Gold, the former CMO of MySpace and Will Whitehorn, President of Virgin Galactic. Panel discussions cover topics from interactive television and social marketing, to the dynamics of the client-agency relationship and the future of marketing. Workshops deliver actionable instruction ranging from Website and search optimization to e-mail campaign and database management.

Exhibit Hall

Free to the public, ad:tech’s vendor exhibition hall offers attendees a highly efficient  “one-stop” opportunity to reach out and touch every type of technology employed in digital marketing today, including; search marketing and optimization technology, metrics/analytics software, ad serving technology and networks, mobile marketing, research, affiliate programs, campaign management, data analytics, and much, much, more.

The Power of Place

While the reach of the web has removed the concept of “distance” with a keystroke, it’s never been more important to physically connect with friends, colleagues, business associates, trade journalists and the growing base of marketing experts that have come to represent ad:tech’s expanding network.

ad:tech is more than a conference. It is a powerful community where the on-site networking is a starting point for lasting relationships. Attendees return year after year to connect with existing vendors, colleagues and friends. It also provides its members and the general public with a growing library of resources and online networking and learning opportunities.

Join the network of digital marketers!


Moscone Center West
747 Howard Street
94103 San Francisco, California
United States


April 4, 2012


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