UX Magazine

Defining and Informing the Complex Field of User Experience (UX)
September 20, 2012

Ad Age: Digital West




The latest edition of Ad Age's premiere event is going down for the first time in the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.

The goal of Digital West is to bridge the gap between the technological innovation and active creation of new models and platforms on the west coast with big brands and media looking to evolve and execute on their own internal visions for progress.

We will explore certain key themes, like mobile and social commerce, content dissemination and marketing, video and entertainment, and others, focusing on the new models, platforms, and technologies that will power the industry's evolution in those spaces.

The hope is to facilitate conversation around these issues between the marketing, media, and entrepreneurial communities, so they might collaborate and innovate in concert, pushing our entire industry forward in the process.

We will be exploring specific themes like gaming; cord-cutting, video and entertainment; social media and mobile innovation; the future of ecommerce, mobile payments, shopping, and location-based platforms, all while focusing on disruptive technologies and operating models in marketing, publishing, entertainment and content creation.


701 Mission Street
94103 San Francisco, California
United States


September 20, 2012





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