Victor helps organizations design products and build businesses that offer the best possible consumer experience. He does this by combining his liberal arts education and technology industry work into a perspective that is both practical and human. He worked as an interface designer for a decade, contributing to more than 40 software and Internet products for organizations such as General Electric, Cisco, J.P. Morgan, and the Southern Poverty Law Center. He's coached teams at Reed Elsevier and Rodale through the entire product development process, and helped turn around a failing media business at Fox Mobile Group through the development of a new web platform and mobile apps. He's passionate about learning and sharing, which is evident in his book, Why We Fail: Real Stories and Practical Lessons from Experience Design Failures.