Tomer Sharon is a User Experience Researcher at Google Search and author of the book It's Our Research. He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University. In the past year he has made his dream come true and started learning how to play the drums.