Tony Walt is the design and technical director of Rich Media at EffectiveUI, where he oversees interface development and rich media integration. Tony believes in creating unique, immersive, user-friendly experiences and thrives on pushing the bounds of user interaction models while creating unexpected experiences. Tony has worked on a variety of projects, including for the following clients: Wells Fargo, Qwest, Microsoft, The Discovery Channel, Audi, The Learning Channel, Adobe, Oakley and T-Mobile. Previously, Tony founded and ran Fusion Media Interactive (FMI), a production agency specializing in 3D, interaction and motion design, that was integrated within Effective UI in 2007. A graduate of the Art Institute of Colorado, Tony’s experience includes 3D, video, motion and digital design, and interface development.