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Toni Ferro

Toni Ferro is a PhD candidate in the department of Human Centered Design & Engineering at the University of Washington. She worked at Intel Corporation as a software project manager for 12 years before returning to graduate school. She now studies the use of publicly available online services (PAOSs) to conduct day-to-day work.

Popular satirical video “The Expert” exposes the need for UX practitioners who can effectively communicate technical information to clients.

Article by Toni Ferro
Share:The Real Problem with “The Expert”
7 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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