Tim Wood is currently the director of user experience at EffectiveUI, an award-winning provider of rich Internet applications and breakthrough interactive experiences. Prior to joining EffectiveUI, Tim was the creative director for design innovation and advanced development at Eastman Kodak Co., where he received international recognition for creativity and design excellence. For more than a decade, Tim has consistently focused on radically transforming business through user experience. From Web services to consumer electronics and mobile devices, his passion for design has fueled an inherent desire to innovate and promote progressive methods of interaction design.