Thomas Wicinski is VP, Digital Access Marketing for Fedex Services.
Under Tom Wicinski’s leadership, the Digital Access Marketing team has responsibility for developing, managing and launching market leading software, web services and fedex.com to enable customers and partners access to all business services offered by FedEx. He has been in this role since Nov 2007.
Previously, Tom served as Director, Customer Management Analytics in FedEx Services for 9 years. Tom’s vast experience in Customer Management Analytics and his proven ability to transform the CMA team from a small, marketing campaign-focused organization to a large customer-focused organization has prepared him to champion the FedEx Compete Collectively, Manage Collaboratively philosophy for the Embedded and Partner Access team. Tom joined FedEx in 1992 in Pricing and later became a Manager in Marketing Analysis in 1995.
Tom earned a bachelor’s degree in electrical engineering from Georgia Tech (’90) and a master’s of business administration degree from the University of Georgia (’92). Under his leadership, FedEx Marketing received awards from the Data Warehousing Institute and the Direct Marketing Association recognizing their success with the Customer Relationship Marketing initiative. Tom is also a two-time recipient of the FedEx CEO Five Star Award.
On the personal side, he has been married for 17 years to LeighAnn, a fellow Georgia Bulldog, and has two children, Scott (10) and Lauren (6). His hobbies include keeping up with the kids, and an occasional round of golf. He loves playing sports, but does not play any one particularly well.