Sorin is a designer with a cross-disciplinary curiosity for what life has to offer.
He spent his career creating differentiated brands and products that can be translated into a meaningful benefit and then delivered in an engaging experience.
Currently, he is working independently with companies big and small that love to shape their story and carefully craft strategies.
Previously, he was Design Director at Comodo, a leading internet security organisation, where he lead a multidisciplinary team of 8 designers and 4 web-developers and was responsible for the strategy and execution of the company's brand revitalisation efforts.
He takes a structuralistic approach to his designs, utilizing a gathering of related subjects and methodologies like cognitive and perceptual psychology, information architecture, sociology and social interaction. He also writes about it on his personal blog at : www.sorpin.com/writings