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Rich Berkman

Rich Berkman is an associate partner in IBM Interactive Experience where he works with clients on delivering IBM Design Thinking approaches to user experience strategy, design and development engagements for their interactive channels. Follow him on Twitter @RichBerk.

By tapping into vast amounts of customer data that other industries don’t have access to, financial institutions can use analytics to improve customer experiences.

Article by Rich Berkman
Share:Why Banks Need to Revamp their User Experience
6 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

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