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PARC's picture

BIO

A premier center for commercial innovation, PARC, a Xerox company, is in the business of breakthroughs. We work closely with global enterprises, entrepreneurs, government agencies and partners, and other clients to invent, co-develop, and bring to market game-changing innovations by combining imagination, investigation, and return on investment for our clients. For 40 years, we have lived at the leading edge of innovation, merging inquiry and strategy to pioneer technological change. PARC was incorporated in 2002 as a wholly owned independent subsidiary of Xerox Corporation—enabling us to continue pioneering technological change but across a broader set of industries and clients today.

ON THE WEB

Articles By This Author

Busting the Myth of the Giant Green Button
The true story of ethnography at PARC, and how it reveals the power of ethnography.
January 27, 2011
Ethnography in Industry: Methods overview
Ethnographic data collection methods used to understand populations or situations of interest.
November 10, 2010
Ethnography in Industry: Objectives?
An examination of the business value of ethnography in user-center technology.
June 01, 2010
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