Senior Editor, UX Magazine
With a long history in developing software for web and mobile application development and rich media delivery, Mike has amassed a great deal of experience with gathering and prioritizing feature requirements, tailoring product messaging for target audiences, building and delivering exceptional product presentations that engage audiences and drive sales, creating innovative new ways to maximize revenue—particularly with mature product lines, and working with engineering teams to better understand their customers.
Mike was formerly the Principal Evangelist for the Platform Business Development team at Adobe Systems focusing on promoting Adobe’s platform technologies including Flash, Flex, and AIR. Mike joined the AIR team as Senior Product Manager in December of 2006 before moving to his role in business development. Prior to joining the AIR product team Mike spent four years as Senior Product Manager for Flash.