Marek Pawlowski is the founder of MEX (http://pmn.co.uk/mex/). Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. The next MEX event, ‘6 Pathways to the mobile UX horizon’, is in London on 30 November - 01 December 2010.