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Luke Wroblewski

LukeW is an internationally recognized product design leader who has designed or contributed to software used by more than 700 million people worldwide. He is currently Chief Design Architect at Yahoo! Inc. where he works on forward-looking integrated customer experiences on the Web, mobile, TV, and beyond. Luke is the author of two popular Web design books: Web Form Design (2008) and Site-Seeing: A Visual Approach to Web Usability (2002). He also publishes Functioning Form, a leading online publication for interaction designers. Luke is consistently a top-rated speaker at conferences and companies around the world, and is a co-founder and former Board member of the Interaction Design Association (IxDA). Previously, Luke was the Lead User Interface Designer of eBay Inc.’s platform team, where he led the strategic design of new consumer products (such as eBay Express and Kijiji) and internal tools and processes. He also founded LukeW Interface Designs, a product strategy and design consultancy, taught interface design courses at the University of Illinois and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), the birthplace of the first popular graphical Web browser, NCSA Mosaic. Visit Luke’s website: https://.lukew.com/ Or his writings at Functioning Form: https://.lukew.com/ff/ And follow Luke on Twitter: https://.twitter.com/lukewdesign

The problem-solving approach designers use can be very helpful in strategic discussions.

Article by UX Magazine Staff, Luke Wroblewski
Share:Influencing Business Strategy Through Design
12 min read
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