Lisa Johnson and Cheri Hanson


 
 

    

	   
	   

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BIO

    
Lisa Johnson and Cheri Hanson are the authors of <a href="http://www.amazon.com/Mind-Your-Satisfying-Generation-Consumers/dp/0743277503/sr=8-1/qid=1162558910/ref=pd_bbs_sr_1/002-5789782-5921627?ie=UTF8&#38;s=books">Mind Your X&#8217;s and Y&#8217;s</a> (Simon &amp; Schuster, 2006) and founders of the <a href="http://www.reachgroupconsulting.com">Reach Group</a>, a boutique consultancy that provides fresh insights and clear thinking about the connected generation. With our blog, books, speaking, training, research and content, we help companies translate confusing market changes into new opportunities.

  

  

   
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Articles By This Author
    

  
  
  
      

        

    


	
	
 
      
       
Satisfy the Cravings of a New Generation of Consumers 

 	   
 18-40-year-olds seek a peer-like connection with the brands they love.
 
	   
November 13, 2006