Today, through his <a href="http://www.brandautopsy.com/">Brand Autopsy Marketing Practice</a>, John shares marketing and business advice with companies aspiring to become the next Whole Foods or Starbucks. John is also the author of the well-read <a href="http://brandautopsy.typepad.com/">Brand Autopsy blog</a> and the author of <a href="http://www.tribalknowledge.biz/" title="Kaplan Publishing"><span class="caps">TRIBAL</span> KNOWLEDGE: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture</a>. Available at <a href="http://www.amazon.com/Tribal-Knowledge-Business-Starbucks-Corporate/dp/1419520016">Amazon.com</a>