John Ekman is the founder and CEO of Conversionista! He is regarded as a Swedish authority on Conversion Rate Optimization. According to John, a Conversionista is someone deeply and crazily passionate about improving Conversion Rates. John has a long history in the optimization of online businesses going back to 1996. John will be presenting a session on “What Have E-tailers Learned from Retailers? Absolutely Nothing!” at Conversion Conference West 2012, March 5-6, in San Francisco, California.