Jessica Weber is a Senior User Experience Researcher at AnswerLab specializing in qualitative research methods. Jessica has led user research engagements for financial services, healthcare, pharmaceutical, and media clients across digital platforms. She has conducted hundreds of interviews to help companies such as ESPN, Zynga, TIAA-CREF, Genentech, Wal-Mart, and Yahoo! optimize their digital user experiences. Jessica is passionate about studying people and context to make digital products as intuitive, engaging and enjoyable as possible.